Gold Pills are part of the INDULGENCE range designed through the collaboration of Tobias Wong and Ju$t another Rich kid (Ken Courtney) in 2005, who suggested “Like an addict, all I want is more. Like celebrity and celebrity culture, demand for luxury items is completely created.” As an extension of our obsession with fame, celebrity, and commodities, they designed a line of luxury objects: INDULGENCES (for the man who has absolutely everything). INDULGENCES addressed the creation of and demand for the unnecessary, directly commenting on the ever-expanding market of luxury items in our culture.
This Christmas why don’t you get your loved ones a little gold pill that will make them shit glitter. Yes, this little pill is dipped in gold and filled with 24-karat-gold leaf. It’s supposed to make your caca all glittery and shiny. Too bad it costs $425.
If you’ve got so much money that you’re just looking for new ways to waste it, we bring you the Gold Pill for you. It’s a pill dipped in gold and filled with 24-karat gold leaf. You’re supposed to eat it “to increase your self-worth.” That would be funny if it didn’t cost $425 for the joke. Supposedly an added benefit is that it will make your poop sparkle, but no one seems to have proven that part yet (and if you do, please don’t send us the pictures). This is either genius social commentary or a brilliant way to bilk rich people out of their money.